Everyone dreams of founding a humble company and setting out to create a best-in-category product. Expand that desire a bit to think about what would happen if that same company grew at a dramatic rate because everyone wanted that superior product. Take a look to the future and foresee that company 78 years later, still producing that same great product, growing at a very rapid clip. You have just read the short history of IRC. For us, that product is bicycle tires.
Technology - schmechnology_
IRC's path to success has been one of considerable investment in technology. Time and brainpower are the main resources mined at the R&D Center in Nagoya, Japan. Within this complex the white lab coats toil endlessly in an environment devoted to improving upon their previous efforts. Fruits of this labor can be found in every IRC tire we make.
It's really the motor that counts_
That may be true, but it doesn't deter riders concerned about improving their performance from coming to IRC for leading edge products. Athletes such as Ryder Hesjedal, Chrissy Redden, Wade Bootes, Liam Killeen, Randy Stumpfhauser, Sue Haywood, Travis Brown and Roland Green seek out IRC for that little advantage. That advantage might be an extra bit of traction on the last climb or one less flat, but it's what separates the person on top of the winner's podium from everyone else.
You're invited_
Come along for a ride with IRC…and understand what best-of-class tires can offer you.
IRC TIRE TIME LINE_
1926: The Inoue Rubber Co. established to manufacture bicycle tires.
1933: IRC exports their first tires to overseas markets.
1952: Motorcycle tire production begins.
1973: Established Korean manufacturing facility.
1988: Established Indonesian manufacturing facility.
2004: IRC poised for largest growth company in history.
(source : http://www.ityre.com/en/tyres/catalog/irc/)
